We help developers
sell smarter
across Europe
Forma is a boutique agency specialising in residential real estate — from launch strategy to interactive digital sales tools that convert buyers before a building is finished.
A focused team that knows how property is sold
Forma was founded with one goal: help residential developers communicate their projects more effectively. We don't do everything — we do real estate, and we do it well.
Our clients range from boutique developers with a single project to multi-site groups launching across several markets. What they share is a need for sharp positioning, engaging digital tools, and measurable results.
We work closely with a curated set of technology partners to integrate the best digital sales tools — interactive 3D platforms, virtual tours, AI-assisted buyer experiences, and more.
What we
do
End-to-end marketing support for residential developers — from strategy to execution.
Property Launch Strategy
From pre-launch positioning to sales opening — we design the full go-to-market plan. Pricing narrative, audience targeting, phased reveal.
Digital Sales Enablement
We evaluate and recommend the right third-party platforms for each project — interactive floor plans, virtual tours, digital showrooms — and coordinate their integration into the buyer journey.
Performance Marketing
Paid acquisition across Google, Meta, and programmatic channels. Campaigns optimised for cost-per-qualified-lead, not just clicks.
Content & Creative
Render direction, copywriting, landing pages, brochures, and social content. Everything a developer needs to communicate the vision before a building is built.
Selected projects
Recent work across European markets
How we work
Discovery
We learn the project — location, target buyer, competitors, timeline, sales channel. We ask the questions developers often skip.
Strategy
Positioning, messaging framework, channel mix, technology stack. A clear plan before any execution begins.
Execution
Campaigns go live, platforms get integrated, content gets published — on schedule and on brand.
Optimise
Weekly reporting, ongoing A/B testing, and regular strategy reviews throughout the sales period.
The team
Greta Stankevičiūtė
Account ManagerGreta leads client relationships and project coordination. She has worked with residential developers across the Baltics, Poland, and Western Europe on projects ranging from 50 to 800 units.
Ieva Rimkutė
Account ManagerIeva specialises in digital sales enablement and technology partnerships. She oversees vendor evaluation and coordinates platform integration for each client project.
about your
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